Week 4 Resources

Microsoft on a Macro-Level- Cristian Reyes

“How Microsoft Uses Social Media [CASE STUDY].” Link Humans. N.p., 16 Feb. 2016. Web. 1 Nov. 2016.

Sebastiano, Craig. “How Microsoft Uses Social Media to Improve Employee Collaboration.” Benefits Canada Comments. Rogers Media Inc., 1 Sept. 2015. Web. 1 Nov. 2016.

Sussin, Jenny, et al. “What You Need to Know About Microsoft for CRM.” Gartner. Gartner, Inc., 16 Oct. 2015. Web. 15 Nov. 2016.

Why You Should Not Try to be Successful like Apple- Flora Lindsay

Claveria, Kelvin. “Apple’s Latest Social Media Move Focuses on Customer Experience.” VisionCritical. Vision Critical Communications Inc., 8 Mar. 2016. Web. 01 Nov. 2016.

Fulgoni, Gian M., and Andrew Lipsman. “Digital Word Of Mouth And Its Offline Amplification.” Journal Of Advertising Research 55.1 (2015): 18-21. Business Source Complete. Web. 2 Nov. 2016.

Kapko, Matt. “Inside Apple’s Odd, Yet Effective, Social Media Strategy.” CIO. CXO Media Inc., 02 Sept. 2015. Web. 01 Nov. 2016.

Hp’s Social Success- Dara Buttafuoco

Evans, Gordon. “Why Social Customer Care is HP’s Fastest Growing Service Channel.” Salesforce. 28 Jul 2015. Web. 31 Oct. 2016.

Gautam, Aparna. “#BendTheRules – HP’s Genium SMM Campaign.” Digital Vidya. 1 Jan. 2016. Web. 31 Oct. 2016.

Schefers, Tobias, & Schamari, Julia.“Service Recovery via Social Media: The Social Influence Effects of Virtual Presence.”  Journal of Service Research. May 2016. Web. 30 Oct. 2016.

What’s Up Dock? – Dylan Vega

Einsenberg, Jack. “How to improve your development workflow with Docker compose files” Blog.NelsonCash.com 30 June 2016. Web. 30 Oct 2016.

Knoernschild, Knipp, Watson et al. “Modernize Application Development to Succeed as a Digital Business” Gartner.com. 30 March 2016. Web. 30 Oct 2016.

Scardina, Cari. “Docker Weekly Roundup: October 23, 2016” Blog.Docker.com. 28 Oct 2016. Web. 1 Nov 2016.

Samsung: The Unsung Hero – Mei Wimmer

Dasgupta, Subhasis, and Kalyan Sengupta. “Analyzing Consumer Reviews With Text Mining Approach.” Paradigm (09718907) 20.1 (2016): 56-68. Business Source Complete. Web. 1 Nov. 2016.

Conlon, Ginger. “Mobile Marketing Innovation: Samsung.” DMN. Haymarket Media, 10 Mar. 2016. Web. 01 Nov. 2016.

Shrivastava, Tripti. “Which Sponsors Captured the Most Social Engagement During Rio 2016?” The Simply Measured Blog. Simply Measured, 23 Aug. 2016. Web. 01 Nov. 2016.