Advertising: Attention vs Retention – Dylan Vega

Angell, Gorton, Sauer, Bottomley, White. “Don’t Distract Me When I’m Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition”. Journal of Advertising, American Academy of Advertising. 1 April 2016. Web. 01 Oct 2016

Ganguly, Sonny. “Why Social Media Advertising is Set to Explode in the Next 3 Years”. MarketingLand.com. 17 March 2015. Web. 01 Oct 2016

Holt, Douglas. “Branding in the Age of Social Media”. Harvard Business Press. 01 March 2016. Web. 01 Oct 2016.

Manjoo, Farhad. “Fall of the Banner Ad: The Monster that Swallowed the Web”. The New York Times. 05 Nov 2014. Web. 01 Oct 2016

Doing Business the Wrong Way- Cristian Reyes

Brookins, Miranda. “Disadvantages of Advertising With Social Media.” Small Business. N.p., n.d. Web. 11 Nov. 2016.

Steiner, Dan. “Common Social Media Mistakes Businesses Make.” Inc.com. N.p., 03 Oct. 2016. Web. 8 Nov. 2016.

Sussin, Jenny. “Three Signs Your Social Media Strategy Is Harming Your Customer Experience.” Garnter. Gartner, Inc., 7 May 2015. Web. 8 Nov. 2016.

Marketing Evolves Around You- Dara Buttafuoco

Ashford, Warwick. “Many firms failing on crucial customer experience in digital era.” Computer Weekly. Computer Weekly, 21 Oct. 2016. Web. 07 Nov. 2016.

Chouffani, Read. “Note to IT execs: AI technology is part of your future.” Search Content Management. TechTarget 18 Oct. 2016. Web. 07 Nov. 2016

Lamberton, Cait, and Andrew T. Stephen. “A Thematic Exploration Of Digital, Social Media, And Mobile Marketing: Research Evolution From 2000 To 2015 And An Agenda For Future Inquiry.” Journal Of Marketing 80.6 (2016): 146-172. Business Source Complete. Web. 07 Nov. 2016.

Get With It – Mei Wimmer

Deuze, Mark. “Living In Media And The Future Of Advertising.” Journal Of Advertising 45.3 (2016): 326-333. Communication & Mass Media Complete. Web. 5 Nov. 2016.

Dogan, Seval. “Word of Mouth in the Social Media Age: EDEKA.” Tempo Blog. Business Wire, 13 Sept. 2016. Web. 06 Nov. 2016.

Greene, Liz. “Social Media’s Marked Effect on Customer Experience.” Marketing Tech Blog. DK New Media, 16 Apr. 2016. Web. 05 Nov. 2016.

Jackson, Dominique. “An Introduction to Social Media for Business.” Sprout Social. Sprout Social, 23 Aug. 2016. Web. 05 Nov. 2016.

Rusine, Ruby. “Social Media Content Examples | Guaranteed to Get Engagement & Clicks.” Social Media Optimization for Companies | El Dorado Hills. Social Success Marketing, 28 Jan. 2016. Web. 04 Dec. 2016.

Your Kingdom, but Customers Reign- Flora Lindsay

Ali Acar, Oguz, and Stefano Puntoni. “Customer Empowerment In The Digital Age.Journal Of Advertising Research 56.1 (2016): 4-8. Business Source Complete. Web. 8 Nov. 2016.

Gal, Rotem. “How User-generated Content Can Amplify Your Social Marketing Campaigns – Smart Insights Digital Marketing Advice.Smart Insights. Smart Insights (Marketing Intelligence) Ltd., 14 Apr. 2016. Web. 07 Nov. 2016.

Kolb, Brian. “Add Earned Media to Your Content Marketing Strategy.Content Marketing Institute. UBM, 31 May 2016. Web. 07 Nov. 2016.

Welchman, Lisa. “Governing Brand Identity in the Age of Social Media.Content Marketing Institute. UBM, 17 Dec. 2015. Web. 08 Nov. 2016.

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