Week 2 Resources

Product Development + Customers = Success – Mei Wimmer

Chang, Woojung, and Steven A. Taylor. “The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis.” Journal of Marketing 80 (2016): 47-64. American Marketing Association, 2016. Web. 1 Nov. 2016.

Pint, Marelle. “Was Quirky a Little Too “Quirky” for Business?” University of Waterloo, 15 Feb. 2016. Web. 01 Nov. 2016.

Ramanujam, Madhavan. “You Need to Immediately Stop Believing These 5 Product Innovation Misconceptions.” Entrepreneur. Entrepreneur, 13 June 2016. Web. 01 Nov. 2016.

Reynolds, Siimon. “Why Google Glass Failed: A Marketing Lesson.” Forbes. Forbes Magazine, 5 Feb. 2015. Web. 04 Dec. 2016.

Be the IT Influencer- Dara Buttafuoco

Orzan, Gheorghe, Ioana Burghelea, Luana-Diana Stupu, and Andreea-Larisa Boboc. “The Impact of Social Media Conversations on Brand Image of Cloud Computing Providers.” Annals Of The University Of Oradea, Economic Science Series 25.1 1002-1010. Business Source Complete, Jul. 2016. Web. 18 Oct. 2016.

Scroxton, Alex. “How Orange France engaged Influencers to Launch its IoT service.” Computer Weekly. 22 Mar. 2016. Web. 18 Oct. 2016.

Sneath, Nick.“Top 25 Microsoft SharePoint Influencers for 2016 Announced.” Marketwire.  Newspaper Source Plus, 28 Sept. 2016. Web. 20 Oct. 2016.

Honeymoon’s Over,  Now What? – Dylan Vega

Beard, Ross. “Why Customer Feedback is Important to Your Business” ClientHeartbeat.com. 29 Sept. 2014. Web. 22 Oct. 2016.

Heskett, James. “Does Internet Technology Threaten Brand Loyalty?”. HarvardBusinessSchool.edu. 04 Jun 2014. Web. 22 Oct 2016.

Maoz, Michael. “Build Empathy into Your CRM Strategy to Increase Customer Loyalty”. Gartner.com. 16 March 2016. Web. 22 Oct. 2016.

Enhancing Customer Engagement- Cristian Reyes

Baker, Van L., and Richard Marshall. “Maximize Customer Engagement With Location Technology.” Gartner. Gartner, Inc., 24 July 2015. Web. 28 Oct. 2016.

Goasduff, Laurence. “Ten Steps to Plan a Next-Generation Customer Engagement Hub.” Smarter With Gartner. Gartner, Inc., 12 May 2016. Web. 28 Oct. 2016.

Lee, Tyler. “Retailer ‘True Religion’ Uses Apple Watch To Help Customer Engagement.” Ubergizmo. N.p., 06 May 2016. Web. 28 Oct. 2016.

Maoz, Michael, and Olive Huang. “Technologies for CRM and the Emerging Customer Engagement Hub.” Gartner. Gartner, Inc., 15 Nov. 2015. Web. 28 Oct. 2016.

What Customer Wants, Customer Gets- Flora Lindsay

Cecere, Marc. “Five Critical Actions CIOs Should Take to Improve the Customer Experience.” ComputerWeekly. N.p., June 2015. Web. 1 Oct. 2016. 

Oakley, Mark. “Are Online Communities Killing Tech Support?” Micro Mart.1343 (2015): 60. ProQuest. Web. 4 Oct. 2016. 

Sussin, Jenny, and Guneet Bharaj. “Optimize the Role of Peer-to-Peer Communities in the Customer Journey.” Gartner. Gartner, Inc., 16 Aug. 2016. Web. 1 Oct. 2016.