Aside from the computer industry providing consumers with new technologies to utilize for professional purposes, they also provide special software applications for online communities to engage with one another and simply be entertained. IT leaders have developed gaming applications that can be connected with social media platforms.
When it comes to gaming applications, social media plays a huge part in spreading the popularity of that particular game. Application developers look for the most cost-effective way of creating a larger population and one of the best ways to do that is to integrate some of the most used social networks into the application. Gaming applications such as Candy Crush have successfully used this strategy to spread their name. Most researchers agree that social media should be an essential part of a mobile application’s strategy.
Social networks have been relevant for a while now and there are many users who look to find advanced ways to stay in touch with their followers and friends. Many game app developers feel it is necessary for their mobile game applications to have a social sharing option in order for users to post their progress, score, or record onto these popular social networks. This allows a greater possibility of the person’s followers to be exposed to the game and possibly try it out for themselves. Game app developers also find ways to promote engagement on their own social media pages by offering game bonuses if players also follow their social network pages.
Many researchers continue to analyze the relation between game apps and social networking sites. The act of data mining helps them figure out the type of users that engage in social gaming and why they decide to visit specific social networking sites to play certain games. Data tools allow developers to understand their players a little more. Overall, while game app developers use social media to acquire more users and promote engagement, studies have found that social media has no actual effect on the time users spend gaming online. However, it may definitely cause more traffic in those platforms. It’ll be interesting to see how the next popular game application uses social media in their strategy.